Fresh Start
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Mick De Giulio
de Giulio kitchen design, inc.
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Greg Webb
de Giulio kitchen design, inc.
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2nd Place Transitional Award KDC 2017-18
2017-2018 KDC Finalist


In Fresh Start, the goal was seemingly simple; the homeowners wanted a warm and comfortable kitchen that tied into their open floorplan and met their frequent cooking and baking needs. Overcoming the challenges of such a large space and an irregularly shaped area, prolific designer Mick De Giulio and project manager Greg Webb, far exceeded the homeowners’ expectations.
The appliances play a key role in the kitchen design, as their functionality was of utmost importance to the owners. Two Sub-Zero refrigerators/freezers claim their domain in one corner of the kitchen, next to the ample preparation space of the white marble top island. The simple stainless-steel exterior of the refrigeration complements the oven console designed by De Giulio. The brushed and polished stainless steel coordinates with the stainless-steel features of the Wolf convection steam oven, E series oven, and warming drawer. The planked sides of the console repeat the visual paneled-wall motif. The Wolf rangetop is prominently positioned in the middle of the kitchen, housed in a farmhouse-style table. The reclaimed pine console includes a sliding, marble work surface and a beveled cutting board cover for the double griddle.
Aesthetically, De Giulio achieves balance in the light space with contrasting hot-rolled steel uprights used for the freestanding and hanging etageres. This thinly proportioned visual contrast also repeats in the window muntins and ventilation hood bottom trim. The hanging etagere defines the spaces but also aids the flow between the kitchen and butler’s pantry—a helpful addition for storage, preparation, and clean up. It also accentuates the soaring ceiling height. The white, horizontally paneled walls create an elongating effect that visually repeats throughout the kitchen. White-washed wood beams give the ceiling added texture.
De Giulio’s Fresh Start kitchen is anything but a classic white kitchen. It combines the elegance and timelessness of a neutral color scheme with the functionality of high-end appliances—plus some unique details—for a truly breathtaking and personalized kitchen.
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Kitchen Design Contest 2010-2012
We congratulate all entrants for their excellent work. Winners shared their insights and challenges as they designed kitchens using Sub-Zero built-in or integrated refrigeration and Wolf equipment as the primary design instructions.

- Global Award Winners
- U.S. & Canada Regional Winners
- International Regional Winners
1st Place Traditional
$40,000 prize
1st Place Contemporary
$40,000 prize
2nd Place Any Style
$20,000 prize
3rd Place Any Style
$10,000 prize
Designer's Choice Award
$15,000 prize
People's Choice Award
$15,000 prize
U.S. & Canada Regional Winners are recognized for the best use of Sub-Zero and Wolf in the kitchen.
Prizes include:
- A trip for two, for each regional winner, to the KDC conference and awards gala in Madison, WI.
- National PR and online program for regional winners.
- Customized publicity and marketing kit for each regional winner.
View U.S. & Canada Regional Winners
International Regional Winners are recognized for the best use of Sub-Zero and Wolf in the kitchen.
Prizes include:
- A trip for two, for each regional winner, to the KDC conference and awards gala in Madison, WI.
- National PR and online program for regional winners.
- Customized publicity and marketing kit for each regional winner.
View International Regional Winners